Marketing to Children: That rugrat is your future

An influential demographic segment for hoteliers to consider – but one that is often overlooked (perhaps even literally overlooked) – is children. Of course there are no children’s hotels as such. But as Prof. ALAIN NAJAR of the ECOLE HOTELIERE DE LAUSANNE points out, catering to their needs today can insure their business tomorrow. What will 2010 bring in this area ?