Industry Update
Opinion Article12 September 2014

6 Inevitable Reasons To Spend More Time On Your Hotel’s Google Business Page

By Thibault Lécuyer, VP E-commerce Marketing Communication at FASTBOOKING

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Now that your TripAdvisor page is your homescreen, isn't it time to have a closer look at another of your online tools? Google business page is a cornerstone of your digital presence. Here is why you must take care of it.

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1. Because someone else might be messing with it

Google page hacking is as old as Google pages. With potential dramatic consequences. Not being the owner of your Google business page means letting someone else speak to your clients, about you, in your place. It harms your image, and prevents you from doing all that follows. When was the last time you checked you owned your page?

2. Because your customers are looking for you there

The adoption rate of Google maps goes through the roof. Users won't always look for your website to learn your adress, phone number, opening hours or to look at pictures. Your business page might as well catch their eye before your website does and it is better if you are ready for it.

3. Because it makes you look good

The Business page gives you plenty of opportunities to show your best side. Your facade on Google Street View, your rooftop on the Sattelite view, or the inside of your hotel with a 360° view. If your website doesn't have those features, take advantage of Google's (and then change your web agency).

4. Because it enhances your mobile presence

A good Google Business Page will ensure you appear properly on one of the most downloaded apps of all time: Google Maps. One of the most used on a daily basis. It can even be used offline, for travellers not enjoying internet access on their smartphone abroad. Being where the traveler is looking for you is already customer service.

5. Because it's good for your SEO

Fact: associating your website to your Google Buiness page gives you more space on the results page. It can also put you on the radar for generic searches like "hotel + city" or "hotel + neighbourhood". Who wouldn't want that ?

6. Because it's about to mean business

The Google Business Page is the pillar of Google's strategy in travel. This is where user reviews are gathered, where pictures and information are supposed to be seen. With Google Maps taking more and more space on search results pages, and the Google Carousel arriving progressively, well managed and content-filled Business Pages will rise to the top of results. And this is only the first step of Google taking a place in travel. You had better be ready today.

Google has mapped North Korea, the Moon and Mars. Should your hotel be less accessible to internet users?

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Thibault Lécuyer

Vice-President E-commerce Marketing Communication @FASTBOOKING

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    Established from the merger of two long-established hospitality digital solution providers, D-EDGE offers leading-edge, cloud-based, e-commerce solutions to more than 11,000 hotels in over 100 countries.

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