Hilarious Unfinished Business Stock Photos Have a Point
A Few Takeaways for the Travel Industry
By Margaret Ady, Vice President, Marketing at TRUSTYOU
I know, I know, it's just a publicity stunt. But the now ubiquitous Unfinished Business photos with Vince Vaughn, Dave Franco and crew mocking corporate stock photography, actually got me thinking about the way companies have become accustomed to interacting with their customers. Here are a few serious takeaways from the comedic campaign.
2). Taking it all too seriously. We all want to appear professional and smart, but there are ways to do it without being so sobering all the time. Super Bowl ads are a great example. The companies that go out of their way to be funny, to get a laugh or at least a smile, get more attention. Loosen up, have some fun. Isn't that what travel is all about at the end of the day?
3). Trash the canned responses. So many hotels are still cutting and pasting responses to travel reviews. This is akin to using corporate stock photography. What travelers want is real people and real responses (even if they want it online and crazy fast), and giving them stock photography instead of authenticity leaves a bad impression. A TripAdvisor study found that 84% of travelers had better impressions of a hotel when the property responded "appropriately" to bad reviews. Responding appropriately requires crafting a unique response to each guest's review.
Excuse me, now, while I go pose, arms folded, with several of my suited-up colleagues.
TrustYou, the world"s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou"s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor