Five Key Takeaways | 2015 BLLA Boutique & Lifestyle Investment Conference

A rapid rise in branded hotel supply over the past several years, among other factors, has created a positive investment environment for boutique and lifestyle hotels.

Just one day after the mega 38th Annual NYU International Hospitality Industry Investment Conference, the Boutique & Lifestyle Lodging Association (BLLA) shifted the focus from big brands to boutiques at its third annual Boutique Hotel Investment Conference. The latter event, held at the School of Visual Arts (SVA) Theater in Chelsea, New York, centered on capital investment and financing for the fast-growing "boutique/lifestyle" hotel segment. Speakers included veteran executives of the hotel industry and major financial firms, as well as independent investment firms and up-and-coming boutique hotel companies, owners, and investors.

Discussions at the 2015 Boutique Hotel Investment Conference touched on financing for independent hotels, the importance of social media marketing, and the food and beverage component for boutique hotels.

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