Industry Update
Opinion Article13 July 2015

OTAs – A Hotel's Friend Or Foe

How reliant are hotels on OTAs? This article aims to address that question and discuss the evolution of OTAs and the effects of this growing business model on independent and chain hotels.

By Sophie Perret, Director at the HVS London office and Jill Barthel, Analyst with HVS London

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No other hotel-related topic has been as globally widely discussed over the past few months as that of online travel agents (OTAs) and their position as intermediate between hotels and guests. However, before condemning or praising their presence, how did OTAs actually emerge and how do they work?

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OTAs – A Hotel's Friend Or Foe

How reliant are hotels on OTAs? This article aims to address that question and discuss the evolution of OTAs and the effects of this growing business model on independent and chain hotels.
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