What the Britain’s EU Referendum could mean for business travellers
By Jennifer Conneely, Board Member of the DCC Forum
For anyone trying to run a business and plan ahead uncertainty is rarely welcome, particularly in the hospitality sector. Few things throw up more uncertainty than this week's referendum in the UK on the country's continued membership of the European Union. Polls show the two sides are neck and neck – and with Britain's recent run-ins with unreliable polling data, nobody is willing to make a call on which way this referendum will go until the votes are counted in the early hours of Friday morning.
We recently carried out research, asking 500 frequent business travellers across the UK to see what they thought about the prospect of a British exit from the EU. Of those we asked, a full 30% said that they felt particularly uncertain about the prospect of Brexit from their standpoint as a regular business traveller. 1 in 4 polled said that they were concerned that they would have to spend longer applying for visas to enter countries before their business trips, and 1 in 5 said that they were worried about delays at passport control within the EU and around the world. It's not just time costs which are spooking business travellers. 21% said that they were worried about the rising prices for airfares as the cost of their trips abroad increased – something which could well have a knock on impact on how much they can spend on hotels once they have arrived at their destinations.
This uncertainty is something that those working in the hospitality industry need to sit up and pay attention to. Britain might vote to remain in the EU, but should Brexit occur, businesses need to move quickly to demonstrate why business travel is still as vital as ever and how they can help make regular business travellers' trips as simple as possible. This could be by providing regular updates on new travel regulations or sending advice on how to apply for any travel documentation.
Ultimately, while a Brexit vote might make business travel more complicated around the world, it does not necessarily mean that less travel will take place. Businesses that have clear advice and can work around new frameworks and regulations will be best placed to reap the rewards. Tellingly, our same research found that the vast majority of business travellers expect to take even more business trips abroad in the next year, whether or not Britain votes to leave the EU. This is an encouraging sign for businesses, but one that makes planning more important than ever.
Uncertainty is never welcome, but when it comes to business those that can adapt quickest will succeed most; the question isn't whether business travellers will keep coming, but how their travel preparations will differ in a post-Brexit world. By the end of this week we'll know the results and we can start to assess the potential impact on the hospitality industry and the travel sector.
Diffusion PR / DCC Forum
Phone: +44 (0)207 291 0245