Photo: depositphotos.com

Any hotelier knows that challenge of trying to tap into a new market. But with these three tips, it is possible to expand your reach, generate more reservations, and deliver the return on investment that you're looking for.

  1. Get social – Social media is a proven way to reach out to new customers and stay in their minds. Different platforms give you the ability to reach out to various segments too. If you share the right type of content you have a good chance of your posts being shared, quickly spreading beyond your current influence. Don't forget that as a hotel, you should be showing off visually too, from your own facilities to the surrounding area, which gives your updates a better chance of going viral.
  2. Mobile presence – Don't underestimate the importance of mobile accessibility in the modern world. In many countries, portable devices are used more frequently than desktops to access the internet and concerns around placing bookings through smartphones and tablets is going too. A mobile response design will ensure your able to engage with a range of customers and helps to boost your Google ranking too.
  3. Join a network – You might be worried about joining a network if you value your individuality but it doesn't have to mean giving up what makes you unique. A network makes it simpler for businesses to access a wider customer base while respecting that what make them different is often what attracts travellers. Hotels in a network benefit from connecting with customers that have stayed at other hotels under the brand, giving them an opportunity to attract new customer groups.

Alysha Smith
VP of Operations & Development
8000148132
Magnuson Hotels