Modern PMS: The Ultimate Hotel Revenue Generator
By Jos Schaap, Hospitality Software Executive & Entrepreneur
Every hotel owner and manager strives for the same goal: delight guests while generating significant revenue and profits. But achieving this holy grail often proves elusive. Many hotels still perceive the property management systems (PMS) as a cost center. Quite the contrary. Today's modern cloud-based PMS platforms have the potential to increase the productivity of your team, the efficiency of your operations, increase your guest spend and impact your bottom line in many ways.
Know Your Guests
The modern PMS enables your team to update and access critical guest information at every touch point – so they can treat ever guest as an individual. Use this data to engage guests by name, personalize relevant offers via push notifications and campaigns, and use the data to enhance the guest's next stay. Your goal should always be to create memories. Memories that are positive will bring guests back – and spending more.
Timely, Automated Upsell
We cannot stress enough the importance of upsell and cross-sell to increase revenue for your property. But all too often, hotel front line staff miss out on the opportunities that would lead to more sales. Enhanced automated suggestion selling with upgrades and dynamic packages are built directly into the modern PMS. Suggestion selling includes upgraded room types, early or late check-ins/check-outs and add-ons presented via email before arrival or at the time of check-in.
For hotels with an average of 150 rooms, 60% occupancy, upsell revenue can easily boost sales by $50,000 to 65,000 annually, which represents a small percentage of 3 to 5 upsells per day.
With robust reporting and mobile dashboards, a modern PMS will eliminate the need to manually collaborate and exchange information to make better decisions for your property and your guests. With easy anytime access to financials, operations data, and guest information in real-time, hotel executives can make better decisions.
Another enhanced capability of the modern PMS is revenue and rate management. Using data to identify trends, availability, rates and competitors, hotels can optimize ADR and drive occupancy.
See all 6 revenue generating ideas, CLICK HERE to download our free guide, "Modern PMS: The Ultimate Hotel Revenue Generator.
About StayNTouch, A Shiji Group Brand
StayNTouch is a "Software as a Service" hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long-lasting relationships with their guests by delivering personalized service levels that today's guests require. StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point.
Powering over 90,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connects with guests. StayNTouch is a trusted partner to many of the most forward-thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, Modus hotels and the Fontainebleau Miami Beach.