Google Testing Variable Occupancy In Germany - koddi.com

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single occupancy, where family/leisure travelers often have multiple occupants per room. All metasearch publishers except Google have offered an occupancy designation for a while. This can be an important indicator for hoteliers depending on what sort of travelers they are trying to target, and it's important for the traveler since the room rate varies, typically, based on the occupancy. Providing the most accurate traveler information and qualifying traffic before reaching the booking site is an important tool metasearch can offer. Recently, one of our analysts noticed a new ad experience on Google.de where users were able to designate single, double, triple, or quadruple occupancy within the knowledge panel.