What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities

Abstract: Hotels provide a lengthy menu of amenities based on the (largely accurate) perception that guests want those amenities and claim they will use them. While many guests do exactly that, a substantial percentage will "overpredict" which amenities they will use. This study of fifty hotel-wide and in-room amenities details both the overpredictions and, in some cases, underpredictions of amenity use by 724 guests in thirty-three hotels...

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Sales & Marketing

Rebecca W. Hamilton is the Michael G. and Robin Psaros Chair in Business Administration, Professor of Marketing and marketing area coordinator at Georgetown University’s McDonough School of Business. She received her PhD from the MIT Sloan School of Management.

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and executive director of the Center for Excellence in Service.

Matthew V. Valenti is the founder of Intersection CX, a consultancy focused on aligning customer and employee insights, for understandable, data-driven actions. He received his Ph.D. in Industrial/Organizational Psychology from New York University.

The Cornell Institute for Hospitality Labor and Employment Relations was established in 2013 as a platform for students, employers, employees, unions, and their advocates involved in the hospitality industry. The institute's mission is to support educational programs, sponsor and disseminate research, and hold conferences and roundtables dedicated to modernizing labor and employment relations, analyzing labor and employment law, and improving...

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