Emerging Markets and Hotel Technology – What does the Future Hold?
By Binu Mathews, CEO at IDS Next
Industry experts agree that emerging markets are the future of growth in hotel technology. This means that having the capability to deliver innovative solutions along with servicing clients based in Africa, the Middle East and India should be top of mind for companies that want to be truly global.
There are some challenges that the industry faces, one of which is the fact that we are in the midst of what can only be termed as "technological chaos." With so many different companies delivering the promise of innovations that drive revenues and guest loyalty, one must wonder how the General Manager of a hotel or the VP of IT for a larger hotel chain can successfully vet what is most suitable to their respective needs. Is mobile the way to go or does it make more sense to stay with an on a premise-based solution? The decision becomes even harder and more complicated when dealing with newer markets. These regions offer their own complexities, whether it is the lack of IT infrastructure, or the basics of language issues or the proper way to conduct business in these markets.
There are several very large players in the hospitality technology industry that have the resources to enter these emerging markets with full force, but do they really appreciate what it takes? Do they understand the impact of what they have built for other regions of the world and if it will even be applicable within an emerging market? Do they know how to foster the sales relationship in different cultures or to support the solutions once they adopted and implemented? Also, will their solutions even function in an emerging market? It will depend entirely on country, region, and location. These are all very important questions to ask when looking at emerging markets within your overall growth strategy and yes, there are many more.
Companies that want to enter emerging markets will also need to be cognizant of new technologies and issues that are now impacting our industry - or will do so in the future. Some of these innovations and issues include:
- Smart Rooms and the associated Mobile Device
- Mobile Check-in/out and Mobile Keys
- Voice Integration
This isn't to say that emerging markets should just be abandoned because at first glance they appear to be too hard to penetrate and support. However, they need to be well-researched from a business and personal perspective before any organization makes the leap of faith. Emerging markets are indeed the future of hospitality technology growth, but tech companies must do their homework.
We are a dynamic company, which fully understands today's emerging markets and their specific needs. We provide leading edge technology across all hotel market segments no matter how large or small, whether an enterprise or a single property. Our offerings include highly integrated hotel management software, restaurant management software, central reservations, hotel channel management, mobile apps and mobile analytic solutions.
IDS Next software and technology solutions have the trust of over 4800+ hotels in 40 countries spread across South Asia, South-East Asia, Africa, Middle East, Sri Lanka & Maldives and Oceania. A truly dedicated 24/7-support centre ensures 98% retention of customers and unmatched customer satisfaction.