Industry Update
Opinion Article13 February 2019

A Quick Introduction to Commercial Recreation and Tourism

By Kacey Bradley, Lifestyle Blogger for The Drifter Collective

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As people have explored their options for unobligated time, many have realized the possibilities of travel and entertainment. With a growing demand for diversions, the commercial recreation and tourism industry has increased. Now, a profitable and much-needed industry, many are looking to learn about it. The following introduction explains the scope, characteristics and trends of the industry.

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What Is Commercial Recreation and Tourism?

To lay a foundation for your understanding, two definitions are crucial: commercial recreation and tourism. The first, commercial recreation, is the supply of experiences and services for leisure that turns a profit. Private and public options for these experiences exist, too, but the focus should be on private enterprises.

The second, tourism, is when people travel and stop at new places apart from their typical setting to participate in activities. Unlike commercial recreation, which is for pleasure, tourism has a broader range of possible motivations. The intersection of these terms groups other businesses and services together to make the combined designation of "commercial recreation and tourism."

Although travel for pleasure has developed over history, recent innovations make worldwide trips more accessible. An excess of time, money and access are the common causes that send people out to seek new places and experiences. The rise of consumerism is also a prominent reason for the advance of leisure experiences.

Because the industry spans more than directly recreational or tourist attractions, several businesses fall under the umbrella of the term. Everything from movie theaters to restaurants and hotels can serve people in this way, so let's go over the specifics of the categories.

Types of Commercial Recreation and Tourism

Private establishments like casinos, theme parks, stores and craft shops can hold the title of commercial recreation and tourism. But the scope of the industry can be grasped more fully with the following guidelines and categories. The three main groupings include:

  • Hospitality: Hospitality mainly tends to accommodations, but these businesses provide beverages, meals, snacks and amenities, too. A few examples are hotels, resorts and taverns. However, like the other categories, companies can deliver travel and commercial recreation benefits, too. Luxury hunting or fishing lodges, like Alaska Rainbow Lodge, gives its visitors accommodations and an engaging activity.
  • Travel: To be classified in the travel industry, your business must transport people or service travelers. Commercial recreational travel enterprises include airlines, rental car services, trains, bus lines and cruise ships.
  • Local Recreation: Local commercial recreation is what communities offer their residents in terms of shops, entertainment and activities. While people are at home, they can enjoy their local fitness center, small water parks and clubs. But concerts in an area can become travel-related once they attract outsiders, like when Bonnaroo drives people to Manchester, Tennessee.

Management Practices

Management differs slightly in the three categories of commercial recreation and tourism, but the basic principles can span the industry. Distinguishing features should set your business apart from others for marketing purposes, and managers can identify these areas to attract customers. Managers also handle how the public perceives them and their brand.

The company's staff is also the responsibility of management, and cultivating a beneficial culture takes an intentional leadership approach. Fostering communication is important for a business to run in the commercial recreation and tourism field.

Recent Commercial Recreation and Tourism Trends

Current innovations in the commercial recreation and tourism industry are making activities more enjoyable and tasks more convenient for customers. Technology is a substantial component of emerging trends in hotels, restaurants and shopping. Mobile apps and streamlined digital purchasing have allowed consumers to lead fast-paced lives, even in leisure.

Leading amenities for hospitality enterprises are high-quality workout studios, classes and equipment as guests tend to active routines even in their off time. This shift toward fitness has driven resorts, hotels and parks to include outdoor recreational equipment. Customers looking to stay healthy and in shape are flocking to destinations outfitted with fun outdoor options.

Eco-friendly measures have influenced the tourism and recreation industry, as each business uses significant resources to entertain and please their customers. In the long-run, enterprises want to sustain their operations, so they've taken pains to incorporate sustainability. For instance, hotels are paying more attention to waste management, like the Ibis hotel in Singapore, which is turning newspapers into pens.

As global travel opens up possibilities, diversity and cultural awareness can continue. Travel-related businesses have kept this in mind, but there's still room for growth in currency exchanges and multilanguage communication.

Continue Delving Into Commercial Recreation and Tourism

With this headstart on the tourism and recreation industry, you can progress in your knowledge and stay up to date on the trends. Set your enterprise up for further profitability. Keeping your business open to change and catering to multiple needs can help you succeed. Benefit your community and your potential customers by pursuing excellence in this field.

Kacey Bradley

Kacey is a lifestyle blogger for The Drifter Collective, an eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us. Kacey graduated with a degree in Communications while working for a lifestyle magazine. She has been able to fully embrace herself with the knowledge of nature, the power of exploring other locations and cultures, all while portraying her love for the world around her through her visually pleasing, culturally embracing and inspiring posts.

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