The Hotel Yearbook publishes two special editions on trends in the hospitality sector: Technology and Digital Marketing — Photo by citizenM Hotels

Nick Price, CIO at CitizenM, envisages a future where hotels can unbundle the packages of products and services they presently sell and allow each element to be booked individually via a universal booking engine. We’re not there yet, but for the Hotel Yearbook he explains what would be required to make this a reality. “Heads up, all developers,” he says: “Our industry needs you.”