Hotel Yearbook: What is a data platform and how does it work in hospitality?
By Carson Booth, Chief Operating Officer at Fetch (Pos8)

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible. Without the technology to bring data together, data becomes unmanageable and data silos are unavoidable. The decentralized nature of the hotel and restaurant business and the lack of integrations between channels across the industry have made the need for an independent system to collect and connect all hotel data inevitable. Enter the data platform.
Click here to view the full The HOTEL Yearbook Special Edition - Technology 2020.
What is a data platform and how does it work in hospitality? | By Carson Booth


Carson Booth
Extensive international management and technology experience. Most recently joined the POS8 team as COO to launch and scale-up the Fetch product. Previously the Chief Executive Officer of SnapShot, a Shiji Group Brand, having successfully led the conversion and full integration of the data and analytics startup into the Shiji Group portfolio of technology offerings.
More from Carson BoothAbout SnapShot
Founded in 2012 with the vision to build hospitality's premier data platform independent of any brand or software provider, SnapShot is now one of the largest hospitality data processors in the world, managing transactional data of over 6,000 independent and branded hotels worldwide, with over 45 different connected PMS systems, and growing. With the release of the Hospitality Data Platform, SnapShot enters its third phase, which brings forward its founding vision: a secure data platform, visualization capabilities, and marketplace.
To find out more, please visit snapshot.travel.