Industry Update
Opinion Article10 April 2019

Hotel Yearbook: What is a data platform and how does it work in hospitality?

By Carson Booth, CEO of Berlin-based SnapShot GmbH

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With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible. Without the technology to bring data together, data becomes unmanageable and data silos are unavoidable. The decentralized nature of the hotel and restaurant business and the lack of integrations between channels across the industry have made the need for an independent system to collect and connect all hotel data inevitable. Enter the data platform.

Click here to view the full The HOTEL Yearbook Special Edition - Technology 2020.

Related Document

What is a data platform and how does it work in hospitality? | By Carson Booth

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible. Without the technology to bring data together, data becomes unmanageable and data silos are unavoidable. The decentralized nature of the hotel and restaurant business and the lack of integrations between channels across the industry have made the need for an independent system to collect and connect all hotel data inevitable. Enter the data platform.
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Carson Booth

Carson Booth has over 25 years’ experience in the hospitality industry and is CEO of Berlin-based SnapShot GmbH. Carson began his career in Las Vegas and has previously served as General Manager, Starwood International Licensing Company SàrL (SILC) and Global Vice President Property Technology, both for Starwood Hotels & Resorts Worldwide Inc.

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    About SnapShot

    Founded in 2012 with the vision to build hospitality's premier data platform independent of any brand or software provider, SnapShot is now one of the largest hospitality data processors in the world, managing transactional data of over 6,000 independent and branded hotels worldwide, with over 45 different connected PMS systems, and growing. With the release of the Hospitality Data Platform, SnapShot enters its third phase, which brings forward its founding vision: a secure data platform, visualization capabilities, and marketplace.

    To find out more, please visit snapshot.travel.

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