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Opinion Article Sales & Marketing

Moving beyond a day: Enabling innovation and revenue

Is it time for hotels to stop thinking of a “day” as the main unit on offer? Changing the temporal unit to something less than a day would allow hotels to fully capitalize on variable pricing, argues Cornell’s Chris Anderson.

Chris K. Anderson
By Chris K. Anderson, Professor and Director of the Center for Hospitality Research, Cornell
Sales & Marketing
Chris K. Anderson
Chris K. Anderson
Professor and Director of the Center for Hospitality Research, Cornell

Chris Anderson is a professor at Cornell’s Nolan School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main research focus is on revenue management (RM) and service pricing.

Cornell
School-University

The Cornell Peter and Stephanie Nolan School of Hotel Administration is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry.

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