The direction of hotel technology beyond the convergence of CRS and PMS

Much has been written recently about the convergence of central reservation systems and property management systems. There are two reasons for all the writing: first, because it represents such an improvement in how hotels process their bookings and manage stays, and second because we’ve been waiting for 25 years for these converged systems to appear. Now that it looks like they’re finally going to happen, we have to ask: “what’s next?”

Technology

I’ve spent a career at the intersection of travel, technology, and strategy. GAIPAN.ai is where I now explore how generative AI — and the agents it powers — will change not just the way we explore and shop for travel, but the way we work and think. I work with leaders and teams who are serious about navigating AI-driven change and want clarity on how to interpret the signals and plan for what to do next.

For more than a decade, Hudson Crossing has been a trusted advisor to leading travel distribution, technology, and hospitality brands. Real world experience includes OTAs, airlines, hotels, global distribution systems, media & entertainment firms, financial service companies, technology providers, and private equity investors. Hudson Crossing offers a deep foundation in commercial strategy, operations, product management, technology, and...

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