Industry Update
Opinion Article 4 June 2019

Hotel Yearbook: Independent hotels: An action plan to win the direct booking

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

share this article
1 minComments
Starkov

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

Related Document

Independent hotels: An action plan to win the direct booking | By Max Starkov

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.
Download Hotel Yearbook

Max Starkov

    More from Max Starkov

    ABOUT NEXTGUEST

    NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. www.nextguest.com | (800) 649-5076 | [email protected]

    Contact
    Max Starkov
    Latest News
    Advertisements