As I said before, the long agenda went out the window. So here's part two, all about managing connections and identity in Hotel TV.

The Home Like Experience

One of the biggest challenges of providing a Hotel TV system that will wow the guests is providing a solution that acts just like their systems at home. This obviously has challenges, because as Nick alludes to later in the video, you are essentially creating 100/200/300 "homes" within a hotel.

It is in fact an expectation by guests that you will enable them to access their own content. Easily.

How Do We Make It Easy To Access Hotel TV Content - Identity

For most guests, accessing content through an app is second nature. The problem we have in a hotel is we need another step to get the content on the screen. We discussed BYOC and BYOD in the last post, but whichever option you go with there is another action required from the guest. This is the part that is unfamiliar. Whether it is casting content or logging into another device.

It's clear that people will always be concerned about entering credentials. What is key is that a solution provider should have a two-pronged approach to the wiping of credentials:

  1. Through a PMS link the credentials should be automatically wiped when the room is checked out.
  2. The guest should have access to an app on the system that allows wiping of credentials, or a reset of the system. This lets a guest test that the credentials are wiped for their own peace of mind.

Coming back to apps being second nature. Many smart TV's, STB's and smart dongles now offer access to apps, that is clear. But when it comes to the login, they have taken the ease of login a step further.

First connect your phone or tablet to the same network as the display. In a hotel this is most likely the hotel WiFi. Launching an app on the display should ask you to launch the same app on your device. You will then be presented a pairing code which you can enter on your device, and voila! The credentials are transferred and you are connected. This makes the connection very easy for those who can never remember their passwords!

This seamless login approach, complimented by a solid PMS connection is the basis for managing identity.

How Do We Make It Easy To Access Hotel TV Content - Connection

Put the book down! The Guest directory was always the in-room bible. A leather (or plastic) bound book of delights detailing every service and solution contained within the hotel. Room service menu, spa services, restaurants, bars and anything else you can think of, had its details listed in here.

Over time the guest directory was digitised. Many hotels took the option to move all this information to the TV system. This had many advantages. It was easy to update on the fly, reduced printing costs and was kinder to the environment. Many boxes ticked.

However, the guest directory remained, and one of the first things you would find in there was? How to connect to the WiFi/TV! Funny that the guest directory remained to service the solution that was supposed to replace it.

As we discussed in the video, if your guests need a guide to show them how to do something they do all the time at home, your solution probably isn't fit for purpose.

Personal Area Network

Personal area network is a phrase I have heard a lot during my many years in the hospitality technology space. There is already lots of detailed info out there, but the basics are mirroring the idea of a home network.

The idea of a personal area network is to allow a guest in a room to access everything in the room in which they stay, but nothing else. This means seamlessly connecting to WiFi, accessing messaging services, content mirroring, connect casting, controlling smart room devices, accessing interactive services, interacting with smart speakers, and anything else within the room.

Of course, while granting all this access is great, it must be secure. You want the guest to access everything in their room for sure, but nowhere else. You also need to ensure that no one else can get in. This is the aim behind the personal are network.

The challenge of course, is doing this when you have hundreds of "homes" to manage.

Better Together

It was noted during the call that actually it is possible for BYOC and BYOD solutions to co-exist. This then offers the guest a choice of connecting in the way they feel most comfortable. Guest may prefer to login where they are staying longer.

Key Take Aways

  • Rooms should be setup using Personal Area Networks - Creating each room as a unique "home"
  • PMS Integration should compliment the guests own ability to clear their credentials
  • Credential management solutions within apps should be explored and enabled where secure to do so, for ease of connection for the guest
  • BYOD & BYOC can co-exist

James Harrison
Principal Consultant
HotelTCS

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