Industry Update
Opinion Article26 August 2020

How Oracle is Visioning the PMS of the Post-COVID Era

Advertorial by Laura Calin, VP, Strategy and Solutions Management at Oracle Hospitality

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As we all move toward a post-COVID era, Oracle Hospitality will be steadfast in supporting the hospitality industry. Since the beginning of this crisis, we've been continuously evolving to help the industry navigate and prepare for the "new next" and meet guests' rapidly changing needs.

Our team is providing technologies and strategies to help hotels offer contactless or low-touch guest service and simultaneously be more productive and efficient. We've developed an innovative Automated Room Assignment solution that uses artificial intelligence to assign guests to rooms and allows hoteliers to efficiently manage room inventory and cleaning. Available in OPERA Cloud, this feature will help optimize room rotations to minimize wear and tear as well as take rooms out of assignment so that proper cleaning and disinfecting can take place.

Most importantly, we're now offering OPERA Cloud in more options and with greater flexibility to best serve the full spectrum of hotel customers. Complementing the Standard and Premium Editions, OPERA Cloud Services Foundation is now available - an ideal choice for limited-service or economy hotels that might not need more than just essential property management functionality. Equipped with 30 functions, Foundation also includes full access to Oracle Hospitality integration platform that makes it simple and cost effective to integrate to our vast network of partner applications, increasing market opportunities and improving speed of innovation.

OPERA Cloud's open architecture gives vendor-partners an expedited path to integration, helping them to enable contactless and low-touch operations for hotels. In addition, Oracle partners have developed several tools for hotel teams to provide a touchless guest journey, including mobile check-in, key card pick-up, and meal-ordering options that keep employee and guest safety at the forefront.

Going deeper into envisioning a new era in the industry, we've also published our Technology Guide for a Touchless Guest Journey, a comprehensive playbook that addresses the technology that hotel operators need to accelerate recovery. Now, more than ever, there's an urgency for hoteliers to deliver new services that cater to emerging guest needs and adapt to an altered marketplace. We created the Hospitality Resource Center, which features constantly updated information offering guidance to navigate the challenges ahead and seize the opportunities that change inevitably will bring. Among the Resource Center's offerings are content from our inaugural Innovation Week, a five-day, virtual, collaborative event with HTNG, held with the goal to accelerate innovation, offer market leading solutions and offer hoteliers more choices in technology. The live and on-demand event drew 465 attendees across more than 200 hospitality technology organizations from 48 countries who came together to drive industry innovation. The digital event provided an expedited pathway to integration with Oracle Hospitality solutions, offering hoteliers more choices in technology to help them prepare for the "new next."

During Innovation Week we made a commitment to host monthly, "ask-the-expert" sessions to continue an open dialog between Oracle and our partners and integrators. The goal of these meetings is to help accelerate the development of integrations to support the evolving needs of the hospitality industry in the "new next." Our first post-Innovation Week session kicks off this month and is open to Oracle Hospitality partners and integrators looking for assistance with new or existing integrations.

Oracle Hospitality is unwavering in its commitment to aid and support the industry throughout the course of the pandemic and beyond. From providing comprehensive solutions, to free e-learning to help with training, to offering recovery strategies, we'll be there with you every step of the way.

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Laura Calin

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    About Oracle Hospitality

    Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. We provide hardware, software, and services that allow our customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage long-term loyalty. Our cloud-based, mobile-enabled solutions for property management, point-of-sale, distribution, and reporting and analytics lower IT costs and maximize business agility. Oracle Hospitality's OPERA is recognized globally as the leading property management platform and offers open APIs to serve as a platform for industry innovation. For more information about Oracle Hospitality, please visit www.oracle.com/Hospitality.

    About Oracle

    The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Oracle Cloud Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

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    Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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