Hospitality Data Alert: Top U.S. Thanksgiving Destinations by Hotel Occupancy
Based on hotel bookings for the week of November 22-28, Amadeus sees potential improvement in Thanksgiving holiday forward-looking occupancy compared to Labor Day
By Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus
As Americans approach what is traditionally the busiest travel day of the year - the day before Thanksgiving - many people want to know if it will maintain its status, albeit under very different circumstances as COVID-19 cases continue to rise again. Amadeus, a global leader in travel technology, with its unique ability to track forward-looking occupancy in major markets around the world, is seeing a positive trend in U.S. hotel bookings the week of Thanksgiving. While overall occupancy remains below 2019, there are many areas showing higher occupancy levels one week out, indicating the 0-7 day booking window has increased slightly.
- Moab, UT
- Sedona, AZ
- Key West, FL
- George, UT
- Sierra Vista, AZ
- McAllen, TX
- Vail, CO
- Prescott, AZ
- Brownville, TX
- Santa Barbara, CA
Destinations in national park hot spots continue to be popular with Moab, UT, and Sedona, AZ, at the top of the list and nearing 80% occupancy, both with access to parks known for the red rock formations - Arches National Park and Red Rock State Park, respectively.
Booking windows are lengthening, but last-minute travel remains popular (see Figure 2):
According to Amadeus Demand360® data, the summer holidays of Memorial Day, July 4th, and Labor Day saw a steady occupancy build-up from weeks 3 to 2 to 1, with Labor Day at a final occupancy of 41%.
For Thanksgiving, reservations are trending higher compared to the summer holidays, with an encouraging number of markets above 50% occupancy and in some cases nearing 80%.
Travelers are escaping the big cities
Where are these people coming from? Travelers who have booked trips with a hotel stay appear to be taking a break from big cities like New York, Los Angeles, Atlanta, Dallas and Chicago, for destinations with wide, open spaces. Top cities with travelers getting away with a hotel stay for Thanksgiving are:
- New York - Northern New Jersey - Long Island, NY-NJ-PA, US
- Los Angeles - Long Beach - Santa Ana, CA, US
- Atlanta - Sandy Springs - Marietta, GA, US
- Dallas - Fort Worth - Arlington, TX, US
- Chicago - Naperville - Joilet, IL-IN-WI, US
- Houston - Sugar Land - Baytown, TX, US
- Washington - Arlington - Alexandria, DC-VA-MD-WV, US
- Miami - Fort Lauderdale - Pompano Beach, FL, US
- San Francisco - Oakland - Fremont, CA, US
- Philadelphia - Camden - Wilmington, PA-NJ-DE-MD, US
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Katie MoroMore from Katie Moro
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