HSMAI Perspective: Problems With The Pipeline
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)
I've written before about the severe underrepresentation of Black professionals across the executive level in the hospitality industry — including in senior sales, marketing, and revenue optimization positions. There are many different reasons for this, but new research by the HSMAI Foundation highlights a big one: We're not investing sufficiently in the talent pipeline.
Our research also found that sales, marketing, and revenue management are not a part of the core curriculum at most HBCU hospitality programs — and, except for marketing classes, aren't offered in any capacity at many of them: