Industry Update
Opinion Article31 March 2021

HVS European Hotel Valuation Index In-Depth Insights 2021

By Sophie Perret, Director at the HVS London office and Mattia Cavenati, Consulting & Valuation Analyst with the HVS London office and Simon Hulten, Senior Associate, London

share this article
1 minComments
Sophie  PerretSophie Perret
Mattia  CavenatiMattia Cavenati
 Simon   Hulten Simon Hulten

Sharp declines in revenue caused by the pandemic coupled with a more cautious approach to lending has prompted hotel valuations to fall over the past 12 months, although not as steeply as some had initially anticipated.


This is the key finding of our annual European Hotel Valuation Index (HVI), which reports that in the year of the COVID-19 outbreak hotel values saw average declines of between 5% and 15% compared with the previous year.

Last year followed a decade of hotel value rises across Europe, with 2019 posting an average 3% increase - with some properties in Southern Europe experiencing 7% rises. However, widespread lockdowns in 2020, which resulted in the majority of Europe's hotels closing for business, saw annual RevPAR fall by around 70% compared to that of 2019.

'The impact of the pandemic on cash flows and profits has been dramatic, although government support and payroll subsidies helped to soften the blow. All tiers of hotel have been affected, but particularly the upscale and luxury properties as they tend to be more exposed to group and convention demand as well as international visitors,' commented report co-author Mattia Cavenati, associate, HVS London.

HVS London conducted some 130 annual update hotel valuations in 2020, which clearly showed that only a small number of properties experienced either larger declines in value or, for some, a slight increase, whilst around 60% of these hotels experienced a decline in value of between 5% and 15%.

Hotels in gateway cities have seen less of a decline, buoyed by factors such as the country's political and economic stability, high barriers to entry, well-diversified demand bases and substantial government support schemes. In a flight-to-safety environment, the northern- and western-European markets are well positioned to capitalise on these strengths.

Less central markets such as those in Eastern Europe, or those affected by more volatile political or economic circumstances such as Russia and Turkey, might remain less attractive as an investment proposition in the short- to medium-term, maintaining a dampening impact on values.

'While full recovery is expected in the sector, newly found operational efficiencies such as more agile workforces, greater use of technology and the repurposing of space will enhance operating leverage as demand and revenues recover. Values will be enhanced by yield-hungry funds lining up capital, which will create competition and help sustain selling prices,' added report co-author Simon Hulten, senior associate with HVS London.

'Hotels with weak business propositions will likely have to be re-purposed or re-invented but strong investor interest and weight of capital continue to chase assets with good potential and in strong locations, driving demand for deals that are realistically priced and limiting the degree of price discounting,' concluded Sophie Perret, senior director of HVS London.

Download the 2021 European Hotel Valuation Index by Mattia Cavenati, Simon Hulten and Sophie Perret here.

Sophie Perret

More from Sophie Perret

Mattia Cavenati

More from Mattia Cavenati

Simon Hulten

More from Simon Hulten
Sophie Perret
Associate Director
Phone: +44 20 7878 7722
Send email
Latest News