In recent years, the hospitality industry has faced well-placed scrutiny over its lack of diversity, equity, and inclusion (DEI). The Rising Sales Leader Council discussed how they are thinking about DEI at personally and professionally.

At its core, the industry is about serving people. To be inclusive, hospitality businesses must be able to meet the needs of their diverse guests.

There are many ways to improve DEI in hospitality, here are a few ways the RLC discussed:

  • Increase the diversity of employees at all levels of the organization.
  • Mentorship and leadership opportunities to employees from all backgrounds.
  • DEI Committees and employee resource groups offer spaces for groups to network and support each other.
  • The hospitality industry is also working to create more inclusive environments for guests. For example, some hotels are now offering autism-friendly play areas for children, while others are including ASL and other language services.

It’s important for the hospitality industry to improve DEI, be more aware of the issue and to make a conscious effort to be more inclusive. By being more aware and inclusive, businesses and staff can make a positive impact on the lives of their employees and guests.

About Sojern

Sojern is a leading travel marketing platform designed to boost growth and profitability for the travel industry. The Sojern Travel Marketing Platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.

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