Source: Avantio

As we move forward from the global pandemic, the tourism sector has a new outlook, with sustainability at the forefront. Travelers are becoming more environmentally conscious and ethical in their travel choices. A recent study by World Travel & Tourism Council (WTTC) and Trip.com Group shows that 69% of tourists plan to travel sustainably in 2023. This trend has paved the way for sustainable vacation rentals offering eco-friendly accommodations and services.

What is ecotourism?

Sustainable tourism is described by the World Tourism Organization (UNWTO) as tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.

Short-term rental suppliers reacted quickly to this evolution. As reported by Statista, with the global sustainable tourism industry valued at 181.1bn USD - it's time to take steps towards an environmentally sustainable vacation rental sector. Whether that means reducing energy consumption and the carbon impact or preserving the culture of a local community, sustainability is a crucial factor to consider going forward.

Amidst the booming short-term rental industry, standing out among players that truly value ethical and sustainable practices is crucial. As sustainability becomes increasingly important, choosing the right property management software and providers that align with your values and business goals is essential. But how do you make the right choice?

Social engagement

Choosing the right technology provider for your vacation rental business involves more than just software. Take a closer look at their social impact, community engagement, and any sustainability-focused projects they're involved in. By doing so, you can ensure that you're partnering with a team that's environmentally conscious and up-to-date with the latest advancements in sustainability.

For example, check out the Barometer project led by Fevitur, the Spanish short-term rentals association, and Avantio, a leading vacation rental management software. Avantio is continuously working towards lowering its environmental impact with small but impactful steps, such as reducing its carbon footprint at the office by offering remote and flexible working, carsharing, going paperless, and actively working towards the UN's Sustainable Development Goals and signing the Glasgow Declaration.

If you need clarification on a particular source or the sustainability tips they're promoting, seek guidance from vacation rental sustainability experts. They can offer valuable free resources to help your business go green and positively impact the environment.

Software adaptations

As the vacation rental industry adapts to the changing landscape, key players must react quickly. With the sector interconnected, it's essential to keep a close eye on how portals are introducing new visibility filters, such as the eco host badge on Airbnb. Property management software providers must adjust their systems accordingly. Avantio has recently updated its Channel Manager to integrate Booking.com's Sustainable Travel Program, giving properties maximum visibility to travelers looking for sustainable accommodation.

Partners

Before partnering with a supplier, have you ever checked their partner section? It's an excellent way to gain insight into their priorities and values. Partnering with environmentally-conscious companies in the technological sector indicates a commitment to promoting sustainable practices in professional relationships and among their team. It shows that sustainability is a core value in their daily operations and the solutions they create.

Eco-friendly awareness

Staying on top of social movements, trends, and needs is essential to maintain professionalism in the vacation rental industry. As stakeholders of global tourism, property managers can take small steps toward promoting an eco-friendly mentality among tourists.

For instance, by offering recommendations on how to use the property efficiently and suggesting a variety of nature escapes that focus on the area's biodiversity, property managers can positively impact the environment and provide memorable experiences for their guests.

Embracing Sustainability in Vacation Rentals

In conclusion, incorporating pro-sustainable tourism solutions in the vacation rental industry is not only necessary for the environment and local communities, but it also makes good business sense. As travelers increasingly prioritize eco-friendly and socially responsible accommodations, property managers and vacation rental software providers must adapt and prioritize sustainability in their operations.

By partnering with environmentally conscious companies, implementing eco-friendly practices, and staying current with sustainability trends and needs, the vacation rental industry can positively impact the environment while providing memorable experiences for visitors.

About Avantio

Avantio vacation rental software is a leading global provider of vacation rental management software solutions, with a broad customer base around the world. Founded in Valencia, Spain, Avantio is known for its innovation and commitment to excellence in the vacation rental industry.

Natalia Janikowska
PR
Avantio

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