Hands building branding plans. — Photo by Tambourine

Today we are asking…

How do you know when it’s time for a re-brand?

It’s true. Sometimes your digital assets go a little stale. So a re-brand feels like a natural place to start.

But more often than not, a re-brand is a strategic response to changing market conditions, conditions that might just be impacting your bottom line.

Here are four common indicators hoteliers should consider when deciding on a re-brand.

  • Remodeling and Reconstruction
    A property upgrade goes hand-in-hand with a brand upgrade. This communicates to guests that not only has the property evolved physically, but its identity has also grown with it.
  • Mergers and Acquisitions
    In the complex landscape of mergers and acquisitions, a cohesive brand identity is crucial. Rebranding becomes a tool to unify multiple properties under a single brand or align them with the overarching vision of the parent company. This not only streamlines operations but also strengthens the collective identity of the properties within the corporate structure.
  • Expansion
    Embarking on a journey into new markets demands more than just a physical presence; it requires a realignment of your brand with the culture and social nuances of the local communities you are moving into. It's not just about expanding your space, but rather intentionally integrating your brand into the hearts of diverse communities.
  • Audience shift
    As consumer preferences change, it's important to assess whether your current brand message still resonates with the values and expectations of your target audience. A re-brand may be necessary to realign with a shifting demographic, ensuring continued relevance and connection with your customer base.


Does a re-brand make sense for your property?

About Tambourine

Tambourine continues to shake up the hospitality industry with custom-integrated marketing solutions for hotels, resorts, and destinations worldwide. The company’s emergence as the market leader for both branded and independent hotels is a testament to its core values: putting customer service center stage, setting the standards for hotel website design, and making performance digital marketing easier and more profitable for its valued partners.

Thomas McDermott
Vice President of Corporate Marketing
+1 954 975 2220