2024 Hotel Chain Development Pipelines in Africa

In 2024, Africa’s hotel development story can be summed up with five key words: ‘Egypt and the Big 5’. This time, the 'Big 5' doesn’t refer to Africa’s famous wildlife, but rather the global hotel chains — Accor, Hilton, IHG, Marriott International, and Radisson Hotel Group. The African Hotel Chain Development Pipeline Report, the most trusted industry source, shows that Egypt holds a 28% market share, with the Big 5 hotel groups responsible...

2024 Hotel Chain Development Pipelines in Africa

Photo by W Hospitality Group

In 2024, Africa’s hotel development story can be summed up with five key words: ‘Egypt and the Big 5’. This time, the 'Big 5' doesn’t refer to Africa’s famous wildlife, but rather the global hotel chains — Accor, Hilton, IHG, Marriott International, and Radisson Hotel Group. The African Hotel Chain Development Pipeline Report, the most trusted industry source, shows that Egypt holds a 28% market share, with the Big 5 hotel groups responsible for 71% of the pipeline across the continent. Click here to download the report.

To give you a preview of what’s driving Africa’s hospitality future, I'm excited to share my presentation from FHS World. In this W Hospitality Pipeline Report, I shed light on the rapid expansion of hotel projects across Africa, with notable growth in countries such as Egypt, Nigeria, Morocco, and Ethiopia. To access the presentation, click here

Markets & Performance

Trevor Ward is a specialist consultant in the hospitality, leisure and real estate industries. He is the Managing Director of the Lagos-based W Hospitality Group, and Chairman of Hotel Partners Africa. His industry experience spans over 40 years, and includes advising clients on hotel, tourism and leisure development in over 90 countries across the globe, and in 39 in Africa.

The W Hospitality Group (https://W-HospitalityGroup.com), a member of Hotel Partners Africa, specialises in the provision of advisory services to the hotel, tourism and leisure industries, providing a full range of services to clients who have investments in the sector, or who are looking to enter them through development, acquisition or other means.

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