Hotel Booking Agents Association (HBAA)

The Hotel Booking Agents Association (HBAA) was formed in 1997 and now consists of more than 75 agent members and 200 Hotel Charter Partners. The association has an annual buying power in excess of £2.1bn. Member agents are specialists in making hotel accommodation, conference and event reservations as their core business. Charter Partners are comprised of the leading hotel chains, training centres and independent hotels and venues. The HBAA comprises a committee of 12 industry figureheads who oversee separate committees including: technology, partnerships, memberships, marketing & PR, events and education.