Hawai`i Hotel & Lodging Association (HHLA)

"The Hawai`i Hotel & Lodging Association (HHLA) is a statewide trade association of hotels, hotel management firms, hotel owners, suppliers, and other related firms and individuals. This non-profit organization was established in 1947, the original membership consisted of 16 hotels, to represent the interest of the state's lodging industry. Today, the membership consists of over 180 hotels representing 50,500 rooms, over 500 Special Active, Associate, Honorary, Life & Special Members, and Allied Members, for a total of over 700 members, and increasing each year.