Cendyn/ONE™ Cendyn® is the leading provider of travel and hospitality software solutions, delivered via the Cendyn Hospitality Marketing Cloud™ ‒ an integrated technology platform with the most complete set of applications available for driving sales and marketing performance. The Cendyn Hospitality Marketing Cloud delivers results via two main solution sets. Cendyn/ONE™ provides Hotel CRM and Data-Driven Digital Marketing solutions for growing transient leisure bookings, guest engagement, and loyalty. Cendyn/EVENTS™ provides Event Management and Hotel Sales solutions for capturing group business and streamlining the event sourcing, planning and execution process resulting in enterprise spend levels in excess of $1 billion USD annually. Cendyn proudly serves over 30,000 clients in 143 countries from office locations in Boca Raton, Atlanta, Boston, San Diego, Toronto, London and Singapore. For over 20 years they have delivered profitable revenue growth through innovative products and services.

Global CRM Study Preview: What’s Next for the Future of CRM

By Nicki Graham

The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C's Global CRM Study. The vendor-agnostic study combined findings from an online survey of 62 executives of both global and regional hotel chains and interviews with 25 hotel executives and 11 technology providers.


Michael Bennett

SVP, Global Marketing & Business Development at Cendyn

Nicki Graham

Director of Marketing, EMEA & APAC at Cendyn

Casey Munck

Senior Marketing & Communications Manager at Cendyn

Chris Bram

Associate Vice President, CRM Product Services

Xundong Ding

Chief Technology Officer

John Seaton

Managing Director, EMEA & APAC at Cendyn

Piers Hughes

Chief Information Officer (CIO) at Cendyn

Dan Fernandez

Sr. Director of Digital Strategy + New Business

Tim Sullivan

Chief Sales and Marketing Officer at Cendyn