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Nor1, Inc.

Nor1 provides cutting edge pricing and merchandising technology solutions to leading hotels and resorts worldwide including Hilton, Hyatt and InterContinental Hotels Group. The Silicon Valley based technology company leverages its innovative and patented pricing and merchandising engine,PRiME™, to intelligently maximize the revenue and profits from its customers' perishable inventories and redefine customer relationships through data-driven pricing strategies. With an evolving suite of product and services, including its signature eStandby Upgrade® solution, Nor1 is creating the fusion between technology and customer experience. For more information, please visit www.nor1.com.

As a thought leader in pricing and merchandising technology, Nor1 is helping to find additional ways to maximize revenue outside traditional purchasing processes using scientific and data-driven analysis.

PRiME™, the decision intelligence engine and platform, revolutionizes the way in which travel suppliers monetize their products and services. The statistically driven PRiME engine instantly analyzes millions of points of data to make product selection, pricing, and display ranking decisions that are most likely to maximize incremental revenue. Nor1's unprecedented analytics uniquely enable its customers to more precisely predict the perceived value of their products and services.

With an evolving suite of product and services, including its signature eStandby™ solution, FrontDesk Upsell and eReach, Nor1 is creating the fusion between technology and customer experience.

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