MOB Hotel

Opened in 2017, Mob Hotel is the latest project of Cyril Aouizerate and Serge Trigano, co-founders of Mama Shelter. What strikes us the most about Mob is its unconventional location. It is the only hotel located in the heart of St Ouen, a suburban neighbourhood in northern Paris known for its giant flea market. To succeed in such location, a hotel needs a strong story. The brand claims to “bring together creative communities from the cultural field and in organic agriculture”. It wants to be a “Dream Republic. Ali Baba’s cave where the neighbours share the vegetable gardens with our guests.” More of a social movement than a budget hotel, Mob brand relies on its “hippie 2.0” story to attract a crowd of dreamers, artists and entrepreneurs.