Ultima Collection

Ultima Collection is a carefully curated selection of ultra-luxury private chalets, villas, residences, and 5-star boutique hotels in Europe's most sought-after locations. Founded in 2016 with the launch of its first award-winning property, Ultima Hotel Gstaad, the brand’s vision is to disrupt commonplace notions of luxury for the next generation of discerning travellers. True to its brand promises, Ultima Collection is proud to offer outstanding spaces in illustrious locations, with stays and insider-access experiences sparking joy amongst all those who visit; Ultima Collection is testament to the power of expertise. Formulated for relaxation and revelry, each property incorporates its own distinctive design inspired by the surrounding landscape, in a style that is warm, playful and elegant, with the signature Ultima Collection amenities expected from a 5-star palace in the intimacy of a private residence. The collection saw ambitious developments in 2020; today, it includes boutique hotels, mountain chalets, oceanfront villas and urban retreats with a portfolio of unique properties in Gstaad, Crans-Montana, Geneva, Megève, Courchevel, Geneva, Cannes and Corfu. The latest addition to the collection is Ultima Promenade Gstaad, which opened in December 2025 to offer a luxurious private chalet in the charming Alpine town of Gstaad with epic skiing adventures and memorable entertainment for guests. Since 2024, the collection is proud to partner with Augustinus Bader and Seed to Skin Tuscany to offer their premium beauty products, exclusive treatments and therapies across all properties.