HotelRunner is a freemium, cloud-based online sales, digital marketing and channel management platform that assists hotels and travel agencies tailor, streamline, and improve their online outreach. HotelRunner helps hotels and travel agencies transition from off to online through state-of-the-art technology. It helps to create innovative sales channels, improve international brand recognition, reach more customers, and boost profits. HotelRunner automates inventory distribution, maximizes direct channel revenues, and boosts profit margins. HotelRunner is the platform for online sales, management and digital marketing activities for hotels, daily rentals and travel agencies. Moreover, it is a marketplace for the tourism industry, bringing together hotels, travel agencies and service providers on the same platform. Hotels can market their property to various travel agencies, while both improve their online visibilities, and buy variety of goods and services.