CityHub is an initiative by college buddies Sem Schuurkes (34) and Pieter van Tilburg (32). In 2015 CityHub opened its first branch consisting of 50 hubs on the Bellamystraat in Amsterdam. Right from the get-go the Amsterdam branch has featured among the best-rated hotel experiences on Trip Advisor and all the well-known booking websites. The fact that CityHub has chosen Rotterdam as its next location makes total sense: More and more tourists are heading for the city on the River Maas. Rotterdam currently tops all the trendy lists in publications like The New York Times, The Guardian and Lonely Planet. Even CNN produced an item about ‘the coolest city of Europe’.