The Broadwick Soho

Broadwick Soho is a collaboration between long-time friends Noel Hayden, owner of Broadwick Soho and Jo Ringestad - Managing Director of Broadwick Street Holdings, who bring their industry expertise to create the 57-room property and one of Soho’s most unique dwellings.

Noel and Jo developed a love for hospitality at an early age. Whilst predominantly focussed on a career in fashion, Jo continued to have a hand in his family’s French Riviera hotel, and it was there that he met Noel Hayden. Noel had similarly grown up helping at his Bournemouth family hotel and he had long dreamed of opening a luxury hotel in central London.

The keys to the design have been handed over to Martin Brudnizki. Hailed for his style blending modernity and authenticity, Brudnizki’s approach is a perfect match for the Soho neighbourhood, where the creative, eclectic and unusual atmosphere is as emblematic as a warm welcome. Together with the Broadwick Soho team, Brudnizki has created a design concept which is refreshingly original, yet respectful to the building’s storied past.

Coming soon to London’s Soho in 2022, in time for the Queen’s Jubilee weekend, Broadwick Soho is situated on the corner of Broadwick Street and Berwick Street.