The Storied Experience

The Storied Experience was founded by Samantha Hardcastle, an inquisitive storyteller bringing 12 years of creative strategy to hospitality & experience brands worldwide. Her diverse background working with transformational travel designers, art & design experiences, food & beverage destinations, and outdoor adventure travel allows her to bring a unique, holistic perspective to the experience design process.

With a mission to help hospitality & tourism brands align with a deeper purpose and deliver a more enriching experience to guests, Samantha takes a cultural wellbeing approach. A thoughtful theorist of positive psychology and human behavior, she is always focused on how she can help hosts create meaningful programming that enables guests to flourish. One of Samantha’s greatest gifts is her ability to take intangible frameworks, ideas, and stories and bring them to life in sensorial and interactive ways.

By age 15, Samantha had already traveled cross-country from NY to CA. Her love for other cultures and their stories is what fuels her. She is dedicating her life to seeing the world and making it a more harmonious, joyful place – one experience at a time.

​Samantha is a member of the World Experience Organization, Transformational Travel Council, the International Luxury Hotel Association, and has a guest experience & marketing certificate from Cornell University.