Founded in 2016, HiJiffy set out to solve one of hospitality's most persistent problems: guest communication that doesn't scale. A decade on, more than 2,600 hotels across 60+ countries rely on HiJiffy to automate guest interactions across every channel and turn them into direct revenue. Headquartered in Vidigueira, Portugal, with offices in Lisbon and Porto, the company is powered by Aplysia – its proprietary hospitality AI, built and continuously improved in-house.

HiJiffy's impact has been recognised across the industry. The UNWTO named it one of the most innovative companies in global tourism in 2020, and Hotel Tech Report rates it a top choice in the chatbot category – backed by a 4.5/5 score across 200+ verified reviews – and awarded its global customer support a Level III certification.

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