Rakan Aljarrah is a Hospitality Researcher and Industry Analyst specializing in hotel operations and food & beverage performance. He is currently studying Food and Beverage Management at The Royal Academy of Culinary Arts, a member of École Hôtelière de Lausanne (EHL), while undertaking Food & Beverage training at the American Embassy. His work focuses on hospitality trends, including technology, AI-driven personalization, and the economic factors shaping the hospitality industry in the Middle East.

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