Klartika

Klartika is an independent consultancy based in Zagreb, Croatia. Analytics, technical SEO, paid acquisition, data pipelines, and data integration for hotels and hospitality tech companies across Europe.

The work covers the full measurement stack: GA4 and GTM architecture, first-party data collection, GDPR-compliant tracking, search and display advertising, and marketing automation. On the data side, that includes building and auditing the pipelines that feed reporting and campaign decision-making, and increasingly, applying AI where it changes the quality of that analysis.

Most engagements start with an audit. Something isn't working, or nobody is sure whether it is. The output is a clear picture of what's actually happening and what to do about it.

No preferred vendors. Operating across Europe.