Crafted

Crafted is a new collection of life-friendly hotels and clubs founded by Chris King, co-founder of the original Birch hotel. Designed for modern lives craving more connection, creativity, and calm, each location is a thoughtfully reimagined space where guests can rest, restore, and reconnect - with nature, craft, food, and community. Launching in late 2025 with Crafted at Powdermills in East Sussex, the brand brings together hospitality, wellness, and creativity in beautifully restored settings. From lakeside saunas and forest yoga to hands-on art studios and fiercely seasonal menus, Crafted is a place to step out of autopilot and into a more inspired, intentional way of living.