Gorgeous Smiling Hotels (GSH)

As the umbrella company, GSH coordinates development, yield management, purchasing and sales, and marketing of the operating companies, as well as all legal matters under one roof. Franchise partners of the GSH group include global players such as InterContinental Hotels Group, Hilton, and Wyndham, whose brands are successfully adapted for the European market. The portfolio currently comprises around 37 hotels, ranging from midscale hotels and serviced apartments to upscale properties. The group is expanding particularly strongly in Germany, Austria, Switzerland, and the Netherlands – with further European expansion already planned.