Blue Flag Capital is a Boston-based hospitality investment company focused on creating culture-led, experience-forward, and design-driven hotels rooted in a strong sense of place. Founded on the belief that great hospitality begins with thoughtful design and authentic local connection, Blue Flag partners with leading creatives, brands, and communities to develop distinctive properties in sought-after leisure destinations. Operating across its portfolio through Collared Martin Hospitality, Blue Flag’s in-house management and operations platform, the company brings a hands-on, hospitality-first approach to each property. Blue Flag’s growing portfolio includes the Faraway brand, with locations including Faraway Martha’s Vineyard and Faraway Nantucket, as well as Beachside, Life House, Blue Iris, and Brass Lantern, all located nearby in Nantucket. The company’s growing portfolio continues to expand in 2026 with the opening of Hotel Corduroy in Montauk, alongside the recent debuts of the Faraway brand in Sag Harbor and Jackson Hole, and the forthcoming Oyster Estate in Greenport, New York.

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