ROW NYC

ROW NYC is an inviting hotel located in the heart of Times Square, offering travelers an uncommonly understated stay at the center of the city. Designed for guests who want New York’s energy on demand and a calm, comfortable reset when they’re done with it, the hotel pairs a prime location with a sense of ease that carries throughout the experience. Reimagined guest rooms are inspired by Broadway’s tradition of craftsmanship and tailored for rest after long days in the city. The lobby expands into an all-day café and bar, where guests can move easily from morning coffee to casual meals and evening drinks at their own pace. Wherever the day takes you, end it effortlessly at ROW NYC.