PHAL

PHAL (Prakash Hospitality Advisory Pte Ltd) is the World's First Agentic AI Advisory and Solutions for Hospitality, and the creator of PHAL OS™, its Total Hotel agentic AI solution, which runs inside a hotel group's own infrastructure. PHAL operates twelve month embedded retainers, building bespoke solutions alongside a client's own leadership and accountable to outcomes. The firm is Singapore incorporated, privately held, and founded by Saurabh Prakash, a 25 year hospitality operator with senior global operating and commercial leadership across the industry, and an Accredited Board Director of the Singapore Institute of Directors (SID). PHAL is a member of the Singapore Hotel Association (SHA). PHAL OS is patent pending and holds a registered design, and the PHAL trade mark has been accepted and published, all with the Intellectual Property Office of Singapore (IPOS). PHAL takes its name from the Sanskrit phal, meaning fruit, outcome and consequence.