Tradition Signature Collection

Founded by Jacob Perez Toledano, Tradition Signature is a boutique hotel label that reimagines the art of hospitality within buildings steeped in soul. Of Spanish origin, having lived in Morocco, Jacob grew up with a taste for stories — those of families, cities, and stone — and a deep fascination for places shaped by time.

A seasoned traveller and connoisseur of the world's finest addresses, he sought to create an alternative: a less demonstrative luxury, more deeply felt, where emotion takes precedence over protocol.