World Panel
Viewpoint21 June 2019

Is Amazon the 'elephant in the (hotel) room'?

Digital Marketing in Hospitality

— 9 experts shared their view

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Is Amazon the 'elephant in the (hotel) room'?
This viewpoint was created by
Simone Puorto, Founder | CEO | Futurist
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Klaus Kohlmayrsupplier view
Chief Evangelist at IDeaS Revenue Solutions

Out of the top five consumer spending categories, travel is the only one which Amazon has not aggressively pursued, so it is only a matter of time before Amazon will make a play in that area. Instead of the OTAs, why not consider AirBnB as an acquisition target? Global scale, hosts and guests are most likely Amazon Prime members already and AirBnB has created an innovative, entrepreneurial, Silicon Valley culture that is a close match to Amazon. Offering AirBnB deals or subscription models to Prime Members would be a great extension, and let's not forget that the person who built Amazon Prime now works at…Airbnb.

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