World Panel
Viewpoint12 November 2019

Is OYO Hotels the next WeWork of the hospitality industry?

Digital Marketing in Hospitality

— 8 experts shared their view

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Is OYO Hotels the next WeWork of the hospitality industry?
This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Aymeric Erulin
Multi-Property Revenue Manager

The growth of OYO is not a surprise. On one hand, strong demand for economy hotels for the Indian and Chinese middle class. And on the other the money. With big money, it is easy to develop. This physical expansion phase being mostly done, OYO needs now to focus on long term value and profitability. The challenge is there: can they keep the right level of service, create and maintain a good brand image, respect their promises to the guest? While keeping their investors happy?

Hospitality and finance are two different worlds. It is hard to focus on the service while focusing on the ROI and it is causing fights between operators and investors often leading to a decrease in quality.

Higher the risk, higher the reward. OYO can either be a great success or a great fiasco.

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