World Panel
Viewpoint 2 April 2020

COVID-19: A stress test for sustainable development in hospitality?

Sustainability in Hospitality

— 22 experts shared their view

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This viewpoint was created by
Willy Legrand, Professor of Hospitality Management at the IUBH International University
Arjan van Rheede
Senior Research Fellow in Sustainability at Hotelschool The Hague

I fully believe that this is a stress test. A stress test because even stronger than before the corona crisis, any advocate of sustainable development will need to work harder in convincing others that we need to remain thinking Triple Bottom Line (a.k.a. People, Planet, Profit). So recovering the corona crisis will be tough, and doing this in a way that is also having a positive effect on the climate crisis will even be tougher! But it is, even more, a stress test, because the fact that the Coronavirus spreads so fast, we should realize that we really need to rethink the way we live and do business. We need to innovate to remain connected as people, but not actually let people and goods be moving around in such large numbers and in such an in-efficient way. These two characteristic are two important ingredients of both the fast spread of COVID-19 and the current Climate Crisis! 

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