The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?
— 15 experts shared their view
COVID-19 has exposed many of the weaknesses in our industry in terms of risk and hazard management, contingency, and resiliency plans but also in the way we blindly deal with our environment. Crises, as damaging as they may be, trigger opportunities in product, service, and systems innovations. Investing now in climate resilience is an enormous economic opportunity as governments and the industry are looking into economic recovery. From clean energy to carbon-neutral buildings and from farm to fork strategy, the hospitality industry has the unique opportunity to be at the core of this transition, helping to shape the transformation and leading to a new, sustainable post-COVID-19 normal. So is the industry ready and willing to bounce forward into a green recovery or rather bounce back to the pre-COVID-19 norm? What components and resources are necessary and how do we go about activating a 'green recovery' in hospitality?
PhD, Founder & Editor, Sustainability Leaders Project
Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business. If you are a hotelier and host through and through, that is, if this is your passion, then you will find ways to invest in resilience and quality. If not, then you might continue to ride the wave as before and either go under or make it out of the water in time before the next, bigger wave hits.
In any case, the current pandemic is a huge learning curve for us as individuals (how do we cope with stress, etc.), as businesses (how do we balance economic needs with social responsibilities) and as communities (how do we take care of each other in times of crisis). So yes, nothing will be like it was before. And that might be a good thing.