Amazon Explore - Is This Another Attempt to Enter the Travel Industry?
— 12 experts shared their view
Amazon Explore launched recently, tries to capture consumer demand for experiencing virtual tours and activities in destinations, such as how to cook a dish, personalized guided tours of cities and attractions.
Some local experiences executives believe that this is Amazon's initial step toward entering in full force the highly lucrative and digitally-underserved "Tours & Activities/ Local Experiences" travel sector and that it would be an "easy implementation" for Amazon to become an online retailer/online travel agency in the local experiences sector and can do this "just by opening a category" on their site.
Other industry experts believe that these virtual tours are more like curated reality cooking and travel shows, more like Amazon Prime TV series, and not yet another attempt by Amazon to enter the travel business as an OTA and that the online retail giant does not have the expertise and technology to enter the travel space as a major player.
The question is, is Amazon Explore yet another attempt by Amazon to enter the travel space as a major player and online travel agency/retailer?
Founder | CEO | Futurist
Amazon has been testing, under the radar, with several travel-related services for a while now, mainly in India. Just last week, for example, it partnered with the Indian Railway Catering and Tourism Corporation to sell train tickets. We all know that. But I honestly doubt Explore is another attempt to enter the travel space, rather another step in retail domination. Amazon Explore, in fact, lets users "shop local on the other side of the world," and I would not be surprised if this feature will be used more by personal shoppers than travel guides.